Rabbit Lore - It's not a man in the moon but a Rabbit
The association of rabbits, hares, and the moon can be found in numerous cultures the world over — ranging from Japan to Mexico, from Indonesia to the British Isles. Whereas in Western folklore we refer to the "Man in the Moon," the "Hare (or Rabbit) in the Moon" is a more familiar symbol in other societies. In China, for example, the Hare in the Moon is depicted with a mortar and pestle in which he mixes the elixir of immortality; he is the messenger of a female moon deity and the guardian of all wild animals. In Chinese folklore, female hares conceive through the touch of the full moon's light (without the need of impregnation by the male), or by crossing water by moonlight, or licking moonlight from a male hare’s fur. Figures of hares or white rabbits are commonly found at Chinese Moon Festivals, where they represent longevity, fertility, and the feminine power of yin.